An updated look for the connected car industry leader


The website needed a frontend and backend overhaul, and needed to contribute to Q4 sales for the 2014 holiday season. The team set out to first update the four primary pages of the site (Homepage, How It Works, Features and License+). The work on these four pages would being the venue for a bulk of the work to establish a firm foundation to then overhaul the rest of the site.

The foundation consisted of an updated visual design language and responsive design (lead by myself); written language and content strategy (lead by Cori Johnson); conversion strategy (Lead by Joon-Soo Kim), and frontend style guide and overhauled backend architecture and deployment process (lead by Ruthie Bendor). 






Full Page Design





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